Glasmålning

For my capstone project, I created Glasmålning, a conceptual boutique eyewear brand specializing in glasses with tinted lenses. Inspired by the effects of stained glass, Glasmålning blends contemporary consumer trends with a wellness mission to target Gen Z and Millennial consumers who are both fashion-forward and health conscious. Each lens color offers a unique benefit, mixing style with purpose and helping support long-term ocular health. The final outcome included a multi-touchpoint brand ecosystem including product, packaging, and installation design, a printed brand book and a digital social media presence. The cornerstone of this work was the mock retail installation featured at the Center for Visual Art in Denver, Colorado from April 4 — May 9, 2025.